


We are a coalition of businesses, mayors, investors, cultural leaders, health leaders, scientists and youth activists inviting governments to ratchet national climate plans in line with the Paris Agreement target of limiting global warming to 1.5°C.
Because later is too late.

10 February 2025
16 November 2024
29 October 2024
24 September 2024
15 October 2024
24 June 2024

“The chorus of business leaders, investors and mayors calling for more ambition shows real economy actors are eagerly awaiting the bolder policy signals that will enable them to move faster, invest much more, and help ensure NDCs 3.0 fulfil their full potential as blueprints for stronger economies and fairer societies."
Simon Stiell, Executive Secretary, United Nations Climate Change

Mission 2025 Launch Film
COP29 Business Film

2025 is a pivotal year.
Ahead of COP30 in November in Brazil, governments are set to publish upgraded national climate plans (Nationally Determined Contributions). These plans are our last chance to set the world on a sustainable path and protect the people and places we love.

We can still deliver the Paris Agreement.
Change is happening faster than we think: Costs for clean technologies are plummeting; investments are surging; fossil fuel demand is dying.
Countries can almost triple ambition in climate plans — merely by reflecting this progress underway and commitments already made.
But we need to move even faster to secure a 1.5°C future.
To get on track, governments must reduce uncertainty to unlock trillions in private investment to protect our nature, scale cheap renewable energy, support industries to compete in a low carbon economy, and safeguard living standards for our people.

Ratchet ambition in climate plans in line with 1.5°
Time is short and governments will be making decisions over the coming months.
Together, we can urge government leaders to seize this decade-defining opportunity to secure the long-term success of our national economies, our people and our nature.

Finance, Energy, and Nature & Food
1.
Identify the key asks across sectors and regions to ratchet ambition and accelerate implementation
2.
Craft evidence-tested messaging frames that land with target audiences
3.
Amplify a diverse chorus of messengers — to show governments we are ready and willing to help ratchet ambition and deliver 1.5C-aligned NDCs
TIMELINE TO COP30
TED Countdown
Nairobi
World Economic Forum
Jan 2025
NDC Deadline
Feb 2025
SB62 Bonn
June 2025
June 2025
London Climate Action Week
June 2025
Climate Week NYC
Sept 2025
UN Climate Change
COP30
Nov 2025

PAST EVENTS

Mission 2025 is convened by Groundswell – a collaboration between Global Optimism, Bezos Earth Fund and Systems Change Lab

























